Privacy policy

How Sterling Casino Resort collects, uses, and protects your personal information.

Last updated: June 15, 2026

1. Introduction

Sterling Casino Resort ("we", "our", or "us"), operating at sterlingcasinoresort.com, is committed to protecting your privacy. This policy explains how we handle information when you visit our website or stay at one of our casino resort properties.

2. Information we collect

We may collect the following types of personal information:

  • Contact details: Name, email, phone number, and mailing address.
  • Reservation data: Booking dates, room preferences, and payment information.
  • Account data: Login credentials and loyalty program details, if applicable.
  • Technical data: IP address, browser type, device information, and cookies.
  • Gaming data: Information required under applicable gaming regulations.

3. How we use your information

We use collected information to:

  • Process reservations and provide hotel and casino services
  • Respond to inquiries and communicate about your stay
  • Improve our website and guest experience
  • Comply with U.S. federal and state legal obligations
  • Send promotional materials, with your consent
  • Prevent fraud and support responsible gaming compliance

4. Legal basis

Where GDPR applies, we process data based on contractual necessity, legal obligations, legitimate interests, and your consent when required.

5. Data sharing

We do not sell personal information. We may share data with service providers (payment processors, booking systems) and regulatory authorities as required by law. Third parties are bound by data protection agreements.

6. Retention

We retain data only as long as needed for the purposes above or as required by law. Gaming records are kept per applicable U.S. gaming authority rules.

7. Your rights

Under GDPR, you may have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your data
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time

8. Cookies

Our website uses cookies to improve functionality. You can manage preferences in your browser settings. Essential cookies are required for basic site operation.

9. Security

We use encryption, secure servers, and access controls to protect your information from unauthorized access or disclosure.

10. Contact

For privacy questions or to exercise your rights, contact our Data Protection Officer at [email protected] or write to 1200 Sterling Boulevard, Lake Geneva, WI 53147.